War Against Hipsters Started – The Hipstervention

Shaving brands have been attacking hipsters for a while now in a bid to get the world using razors again.

Now that the hipster backlash is in full swing, a new campaign from Bic in Australia is clearly hoping people will jump on the bandwagon by staging a hipstervention for their hairy friends. A funny social video, seen here, is done in PSA style, with a mom bemoaning her son’s transformation from cute kid to bearded, tattooed skateboarder.

Date Aug 06, 2015
Agency: McCann Melbourne
Client: Bic
Marketing Director – BIC Asia Pacific: Gregoire Mantoux
Brand Manager – Shavers BIC Oceania: Hermann Jaaniorg
Executive Creative Director: Patrick Baron
Associate Creative Director: Ben Davis
Art Director: Ryan Clayton
Copywriter: Patrick Trethowan
Editor: Patrick Jennings
Digital Designer: Kenneth Sahoury
Director: Aaron Wilson
Executive Producer: Robert Stock
Production Manager: Johanna Rayner
Animation: Cameron Gough
Illustration: Maisen Hall

Source: ADSTAR (best commercials)

Image source: adobomagazine.comcreativity-online.com

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